For example, you are currently in the eyelash business. You do not give a brand or brand to your eyelash product. You’re just selling it every day. Can you get a lot of sales and profit? Can. But the hassle is, it becomes difficult for customers to remember your business because you don’t have a brand.
There are too many lashes spread in market, which consist of, styles ( wispy, faux mink, mink, fluffy lashes), different brand of lashes may carry the same styles model, but having different quality when it comes to application.
If they did not even remember what is your brand, they can easily got distract by another brand.